While building awareness of your brand is certainly a necessity for your company's growth, it's not always so easy to achieve. The volume of competition in the marketplace forces brands to implement smart, unique, and sometimes outlandish methods to be recognized in the crowd. Prior to a company earning a great reputation and becoming a consumer magnate, consumers must first know that your business exists and be able to tout its distinct attributes and concepts.
There are countless ways you can expand your brand's awareness, but the more creative you are, the better the results. The team at BEVFL has put together these go-to tactics to help you spread awareness of your brand.
1. Share Compelling Stories with Consistency
Share your most compelling stories about:
Who you are
What your brand stands for
The footprint you're making
You may also want to:
Be mindful that engagement is cardinal to reach.
Commit to budding relationships over campaigns.
Be engaging and reliable with your story in practice settings.
Go deep rather than broad—you want crusaders, not actors.
2. Create 'Do-Good' and Ongoing Campaigns
Give back to society by selecting a cause that's aligned with your company's values and what it represents. It's a win-win, you give back, and make an impact while spreading awareness of your brand.
3. Enable Staff to Discuss the Brand Authentically
Your staff is your best brand resource. As ambassadors of your brand, they should know how to and be willing to promote your company in an authentic, efficient, and consistent manner to increase brand awareness, across all channels.
4. Provide Value by Building Social Proof
Focus on building social proof by supplying value, and by pooling as many testimonials as possible. Consumers will make purchases more easily when they can see via social proof that they can trust your brand and receive results. Social proof via testimonials can be an effective way to create brand awareness.
5. Sell Your Value by Understanding Your Target Group
What are the benefits your services offer the customer? Your goal is to sell the value and how it will be beneficial to their lives. To stand out, you need to ensure that your target group realizes how your product differs from the competition, and link it to your brand. Use brand ambassadors, social media, and influencers to make it sweet and simple, and assemble a great SEO strategy.
6. Create A Strategy And Brand Identity That Is Robust
Your first step is to guarantee that a robust brand identity and strategies are put into place to frame a consistent model for consumers and stakeholders to understand your brand. A great place to start, and some necessary pillars include:
Testimonials (for your website)
7. Utilize LinkedIn Newsletter and/or Podcasting
Build a strong following via podcasting and a LinkedIn newsletter. Consistently produce strong content and collaborate with top-notch thought leaders to:
Add value to your listeners
8. Publish Content Regularly For Notoriety
People tend to gravitate toward what they see in writing, however, some clients are not writers, so it is suggested that you hire one. Whether you're writing full articles, blog posts, or short tips and hints, it's the publishing that gets you noticed. So publish or perish.
9. Connect with Influencers in Your Niche
Reach out and connect with influencers in your target niche. Present your services or products to them at a discounted rate, or for free, in exchange for a written or video testimonial. Some of them will likely be honored and accept the invitation.
10. Approach Campaigns in an Omnichannel Way
Pivot your brand awareness to brand influence. How? By taking on an omnichannel approach to your brand awareness and marketing campaigns so that you are visible everywhere. For instance:
This will create top-of-mind and top-of-feed awareness within your market, ultimately positioning you as a trusted go-to source in your industry.
11. Develop Joint Venture Partnerships & Collaborative Alliances
Creating partnerships is a great go-to tactic to produce brand awareness. Connecting with noncompetitive companies with the same target audience is a great strategy for brand visibility, promotions, and shared offerings.